OK GO Behind The Scenes Of Their New Video “This Too Shall Pass”
OK Go will debut their new (second) video for “This Too Shall Pass” on their website on March 1 (Sponsored by State Farm). If you’re like us and can’t wait, here’s some behind the scenes/teaser footage of the shoot:
Quite a project! Before shooting started, the band spent four months working with SynnLabs, a team of creative engineers with day jobs at NASA and Jet Propulsion Laboratory, to build a two-story Rube Goldberg machine in a Los Angeles warehouse. Goldberg, a Pulitzer Prize winning cartoonist and inventor, was best known for his cartoons of imaginary devices – now known as Rube Goldberg machines – performing simple tasks in an elaborate, convoluted manner.