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OK GO Behind The Scenes Of Their New Video “This Too Shall Pass”

February 24, 2010 by  
Filed under Daily Music News

OK Go will debut their new (second) video for “This Too Shall Pass” on their website on March 1 (Sponsored by State Farm).  If you’re like us and can’t wait, here’s some behind the scenes/teaser footage of the shoot:

Quite a project!  Before shooting started,  the band spent four months working with SynnLabs, a team of creative engineers with day jobs at NASA and Jet Propulsion Laboratory, to build a two-story Rube Goldberg machine in a Los Angeles warehouse. Goldberg, a Pulitzer Prize winning cartoonist and inventor, was best known for his cartoons of imaginary devices – now known as Rube Goldberg machines – performing simple tasks in an elaborate, convoluted manner.

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