The Life is good® Festival Returns To Canton, MA On September 24-25, 2011
After it’s debut in 2010 The Life is good Festival will return to Prowse Farm in Canton, MA on September 24-25. The two-day fundraising music festival aims to raise $1 million to benefit the Life is good Playmakers, the action arm of The Life is good Kids Foundation. Like last year, it will feature two days of nationally known musical talent on three stages, including several of today’s most popular children’s performers. The artist line-up will be announced in June.
While the festival features great music, an array of games and activities, diverse local food, and hands-on art projects, the goal of the weekend is to create a community of fundraisers. Each attendee will be directed to a personal fundraising page that supports The Life is good Playmakers. Festival-goers who raise $500 or more for The Life is good Playmakers will be rewarded with exclusive backstage hospitality, preferred concert viewing, artist meet and greets and other prizes. These fundraisers will be called VGP’s – Very Good People – and will have a truly amazing concert experience.
In 2010, 30,000 people of all ages embraced Life is good’s message of optimism by enjoying a diverse mix of performances. From Jason Mraz, Ben Harper, Corinne Bailey Rae, Grace Potter & The Nocturnals, Ziggy Marley, Guster and more, to kid-friendly sets from The Laurie Berkner Band, Dane Zanes & Friends and They Might Be Giants. The Life is good Festival created a one-of-a-kind musical event.
In addition to attendee fundraising, 100% of profits from ticket sales, sponsors and onsite merchandise sales will benefit The Life is good Playmakers, which provides training and support to child care professionals dedicated to helping kids overcome life-threatening challenges, including violence, illness and extreme poverty.
To ensure a top-quality festival experience, Life is good has once again partnered with Superfly Presents, the nationally-recognized producers of the iconic Bonnaroo and Outside Lands festivals. With significant expertise in producing festivals and integrating brand partnerships, Superfly is a natural fit for the Life is good Festival.
For more information on The Life is Good Festival visit their website.