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Tim Nordwind of OK Go

March 15, 2010 by  
Filed under Interviews

Since their first viral video success, a simple dance in the backyard, OK Go has become pioneers in the art of both video-making and viral marketing. The video for their latest single, “This Too Shall Pass,” is their most ambitious yet; it took months to develop and involved a team of creative engineers with day jobs at NASA and Jet Propulsion Laboratory. The two-story Rube Goldberg machine is a wonder of science and art, and received 1 million hits a day in its first week on YouTube.

But the video itself is only half the story. Just after the release of the band’s new album in January, “Of the Colour of the Blue Sky,” a furor erupted because fans could not embed earlier OK Go videos due to contractual issues. When lead singer Damian Kulash posted a candid explanation of the situation to fans, his letter itself went viral, netting over 500,000 hits in two days. The band was able to secure corporate sponsorship by State Farm of the Rube Goldberg machine to allow fans to embed it and post it anywhere on the internet.

Just a few days ago, the band announced it is leaving its label and has launched its own. Starting April 1, OK Go will be in charge of its own distribution and promotion. And they take off with a vengeance, making a flurry of appearances on late night TV before setting off on a North American tour and hitting music festivals like Bamboozle along the way.

In the midst of all this, bassist Tim Nordwind took some time to talk with TWRY about videos, record labels, and OK Go’s apparent penchant for nerdy high school pastimes.

Interviewed by Laura DiBetta

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CD Review: OK GO / Of The Blue Colour Of The Sky

January 14, 2010 by  
Filed under CD Reviews, Daily Music News

OK Go
Of The Blue Colour Of The Sky

Rating: ★★★★☆ 

Reviewed by:  Ryan Labbe
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OK Go – Chicago, IL

April 24, 2009 by  
Filed under Latest Photo Galleries

OK Go
April 24, 2009
Double Door – Chicago, IL
Photos by Tasha Schalk

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OK Go – Portland, ME

March 13, 2009 by  
Filed under Latest Photo Galleries

Ok Go
March 13, 2009
Portland, ME
Photos by:  Mary Ouellette

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Damian Kulash of OK Go

May 24, 2006 by  
Filed under Interviews

okgomainArmed with merely ten dollars and a dance routine best described as happenstance, OK Go (Damian Kulash on vocals and guitar, Tim Nordwind on bass, Dan Konopka on drums, and Andy Ross on guitar and keyboards) burst on to the musical stage with a stylish bang. Making their initial mark on the scene with their self-titled debut in 2002, OK Go has been drawing in fans en masse with their own unique approach to music with infectious dance grooves and unaffected lyrics. With their follow up album Oh No released in 2005, the band is currently on the road with their high-energy live show and delightfully conspicuous stage clothes.

We recently sat down with lead singer Damian Kulash, Jr. before a show with She Wants Revenge and The Lashes in Clifton Park, New York. If it weren’t for a couple of brief yawns and hair tousles, you would never know this outspoken front-man was recovering from a case of bad salad, suffering from a lack of sleep, and in the midst of preparing to direct OK Go’s next video.

Interviewed by: Julie Zidel and Laura DiBetta | May 2006
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